Strength Training
Build raw power and muscular density with proven periodization protocols.
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Now Enrolling · Fall Cohort
Train with world-class equipment, elite coaches, and science-backed programs designed to help you become your strongest self.
4.9★
Member rating
24/7
Access
No
Contract
0+
Active Members
0
Certified Trainers
0
Training Programs
0★
Average Rating
0+
Years Experience
Since
2011
Members
500+
Our Story
A gym built for people who take their training seriously.
Apex was founded on a simple belief: elite training environments shouldn't be gate-kept. We combined world-class equipment, a hand-picked coaching team, and a recovery-first philosophy — then built the space we always wished existed.
Mission
To help every member train smarter, recover better, and unlock the strongest version of themselves.
Vision
A community where premium training and human connection raise the standard of what a gym can be.
Coaching over content
Recovery is training
Community over competition
Progress is measured, not promised
Milestones
- 12011
Founded in a 1,200 sq ft warehouse in San Diego
- 22015
Expanded to full facility with recovery lounge
- 32019
Launched Apex Performance nutrition program
- 42023
500th member milestone. 4.9★ average rating
- 52026
Opened flagship location on Coastal Ave
Programs
Training designed around outcomes, not equipment.
Eight signature programs led by specialists — each one built to move you toward a specific, measurable goal.
CrossFit
High-intensity, constantly varied functional movement in a competitive environment.
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Why Apex
Every detail earns its place.
From the flooring to the coaching bench, we built the space we wished existed — and then we obsessed over the details.
Premium Equipment
Technogym, Rogue, and Eleiko throughout every square foot.
Elite Coaches
Certified experts in strength, mobility, and rehabilitation.
24/7 Access
Train on your schedule — no exceptions, no waiting lists.
Personalized Plans
Programs shaped to your body, history, and goals.
Luxury Locker Rooms
Rainfall showers, plush towel service, spa-grade amenities.
Recovery Lounge
Infrared sauna, cold plunge, and dedicated mobility studio.
Nutrition Support
Meal frameworks that actually match your training load.
Community Events
Retreats, in-house competitions, and members-only socials.
The Team
Coaches, not personalities.
Certified specialists with years of hands-on experience. The kind of people you'd actually want programming your training.
Marcus Reed
Head Strength Coach
PowerliftingHypertrophyReturn-to-Sport
Certifications
NSCA-CSCS · USA Weightlifting L2
Sasha Volkov
Performance Director
Athletic DevelopmentSprint MechanicsConditioning
Certifications
ACSM-CEP · USATF Level 2
Priya Kapoor
Yoga & Mobility Lead
MobilityBreathworkRecovery Protocols
Certifications
E-RYT 500 · FRC-MS · Precision Nutrition
Jonah Pierce
Boxing & Conditioning
Combat AthleticsFootworkConditioning
Certifications
USA Boxing Certified · NASM-CPT
Membership
Simple pricing. No annual contracts.
Month-to-month. Cancel anytime with 30 days' notice. Pause up to 90 days a year at no cost.
Starter
$89/month
Everything you need to get moving.
- Full gym access (5 AM — 11 PM)
- Unlimited group classes
- Locker room + shower service
- 2 guest passes / month
- Digital nutrition guide
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Premium
$149/month
Serious training, on your schedule.
- Everything in Starter
- 24/7 facility access
- 2 personal training sessions / month
- Recovery lounge access
- Custom program design
- Quarterly InBody scan
Elite
$249/month
Concierge-level coaching.
- Everything in Premium
- 8 personal training sessions / month
- Priority class booking
- Dedicated private locker
- Monthly 1:1 nutrition consult
- Unlimited recovery lounge
- Unlimited guest passes
All plans include a free facility tour and movement assessment. No setup fees.
Member Results
Real work. Real numbers. Real people.
These aren't testimonials from an actor pool. They're members who put in months of consistent, coached work — and the receipts to show for it.
After
BeforeWeight Loss
Aisha M.
9 months-42 lbs · -8% body fat
“Apex is the first place where a coach actually built the plan around my life, not the other way around.”
After
BeforeMuscle Gain
Devon T.
12 months+18 lbs lean mass
“The programming is smart, progressive, and honest. I've never trained more consistently in my life.”
After
BeforeStrength
Miguel R.
14 monthsDeadlift: 225 → 460 lbs
“I doubled my deadlift and — more importantly — I stopped hurting my back doing it. That's coaching.”
Drag the sliders to reveal the before / after.
Inside Apex
A space that lives up to the standard.
Take a look at the training floors, recovery zones, and community spaces that define the Apex experience.
Testimonials
From the people who show up every week.
What our members say when they think we're not listening.
“Apex feels like the difference between a hotel and a home. Every detail is considered — from the flooring to the coaching to the towel service.”
Elena Vasquez
Member, 3 years
Answers
Frequently asked questions.
Can't find what you're looking for? We're happy to answer anything — get in touch and we'll get back within one business day.
Get in touch
Come see the space.
Book a free tour and movement assessment. No pressure, no sales pitch — just a real look at what training here would feel like.
Location
1240 Coastal Ave, Suite 300 · San Diego, CA 92101
Phone
+1 (555) 273-9463
Email
hello@apexfitness.co
Hours
- Monday — Friday
- 5:00 AM — 11:00 PM
- Saturday
- 6:00 AM — 10:00 PM
- Sunday
- 7:00 AM — 9:00 PM
- Premium & Elite members
- 24/7 access
Apex Fitness · Coastal Ave
San Diego, CA